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Adobe was one of the first to switch to a subscription model. The company that created Photoshop has abandoned the highly successful boxed Creative Suite license and offered users monthly access to Creative Cloud. Users did not understand the company's decision; there was a possibility of collapse. Nevertheless, they took the risk.

The solution turned out to be successful. The number of users of the company's applications only increased. In the second quarter of 2014, 464K subscribers were added, and in total, by that time, 2.3 million users had subscribed to Creative Cloud.

One of the advantages of the subscription model is that the longer the subscription, the more profitable it becomes. For example, it is more profitable to buy a 1-year license than a 1-month one.

Adobe Creative Cloud (and Creative Cloud for Teams) is offered as an annual subscription. You will have access to Photoshop, Illustrator, Premiere, and other company applications during this period. Whether you need to pay next year is up to you. A similar scheme with other company products: Lightroom, After Effects, Premiere, and others.

Advantages of Adobe Creative Cloud

In addition, the subscription model provides other advantages:

• All updates are available to you immediately after their release, so as part of a subscription, you can always use the current version of the program;


• As part of the subscription, you get not only the program but also additional cloud storage up to 1 TB, which can be used for collaboration or storing projects;


• Collaboration in different applications such as InDesign, XD, and Premiere Pro;


• The ability to create libraries, save files, text styles, color schemes, etc. in them, which will be available to you from any device on which you log in with your Adobe ID;


• Easily manage and deploy licenses for organizations and teams. All licenses are collected in one personal account, and it is convenient to reassign them to another user if necessary;


• Advanced technical support from Adobe, you can ask questions directly to the vendor both on the technical side and on the functions of the program;


• The most important advantage is that all effective Adobe programs are currently available only by subscription.

The most popular programs of Adobe Creative Cloud

Photoshop

Adobe Photoshop is a raster graphics editor developed and distributed by Adobe Systems. This product is the market leader in commercial bitmap editing tools and is the company's best-known product.

Key features:

• image quality improvement, color reproduction defects correction;


• editing each layer of the image separately in order to convey the depth of color and work out the details as naturally as possible;


• creating collages;


• retouching and restoration of damaged images;


• work with drawings and sketches;


• word processing;


• creation of original graphic elements;


• quick publication of finished files or sending them for printing;


• converting black and white photos to color;


• work with formats of vector and raster images;


• changing the shapes and textures of flat and three-dimensional models.

InDesign

Adobe InDesign is a software product from Adobe Systems for the layout and design of brochures, booklets, magazines, newspapers, books, and other products intended for printing. In addition, InDesign creates PDF e-books and magazines, and sometimes website and mobile app graphics.

Dreamweaver

Adobe Dreamweaver is an application that allows designers and developers to create professional-grade websites based on industry standards. You can now share your work in Adobe Dreamweaver directly from within the application, and making new features available as they become available ensures compliance with web design standards.

Premiere Pro

Adobe Premiere Pro is a program that allows you to perform non-linear video editing. Adobe Premiere Pro is the perfect tool for any post-production or video editing process. It is worth noting that this program is used by many well-known specialists in the film industry.

In particular, such films as: "Captain Abu Raed", "Through the dust to victory", "The Social Network" and others were created using Adobe Premiere Pro. What's more, Premiere Pro is named the best video editing software by many leading experts in the TV and film industry (1,2). Such well-known companies use it as BBC, The Tonight Show, etc.

After Effects

Adobe After Effects is a versatile computer program with which you can edit any video, composite, and create visual effects and animation. Often it is used at the post-production stage in cinema and television. It also works as a very simple non-linear editor, sound editor, and multimedia transcoder.

With Adobe After Effects, you can create, combine, and style 2D layers in 3D space. Adobe After Effects performs various functions depending on the needs of the users. For example, an indie VFX artist might only use After Effects for 3D rendering. A video editor might use After Effects more for title styling, while an animator might use it to create 2D cartoon characters.

Illustrator

Unlike another Adobe product - the famous Photoshop - Adobe Illustrator is designed to create and process vector images, not bitmaps. This is one of the most popular vector graphics programs. It is relevant for designers working in the field of outdoor advertising, printing, web design, and publishing.

Conclusion

With the launch of Creative Cloud for teams, Adobe is taking an impressive step to offer creative production professionals a comprehensive set of content development tools, team collaboration tools, and services that make it easy to publish finished content online or on mobile. Applications cover most of the needs of its customers with a single offer. Already, the convenience of software budgeting, centralized license management, and deployment will win over IT departments in publishers, advertising agencies, and video channels, as has happened with other companies that offer access to software through an annual subscription model.